Many lawyers spend a great deal of their time handling cases that they overlook the importance of marketing their firm. But if you want to yield more clients, it is important to invest on lawyer search engine optimization. Marketing your firm will secure more clients and generate more revenue for your firm. Are you ready to grow your firm? If you do, take note of the top SEO techniques from experts.
Set Up a Budget for Marketing
This is a must for law firm online marketing. If you are not willing to allocate a marketing budget, then you cannot expect growth in revenue. According to marketing experts, you should allot about 2.5 percent of your gross revenue towards marketing. This can be utilized to generate new business and retain existing clients. However, do not simply assume that because you are spending money, that your efforts will bear fruits. You need to deploy your marketing money in a smart and efficient way to see results.
Add a Video to Your Homepage
A video marketing tool is one of the best tools you can utilize for your law firm SEO strategy. In fact, Google and major search engines rank videos faster than other types of content. Internet users also prefer video content over written content. You can, therefore, set up a video on your homepage to provide easy to digest content about your law firm. A video communicates more effectively than any lump of text can. Check out Cohlab.
Choose Measurable Marketing Methods
This law firm digital marketing tips is obvious for a reason. You want to be able to see and measure the results of your SEO campaign. If you cannot measure it, don’t do it. You would not want to spend thousands of dollars on a campaign that you won’t be able to generate reports from. With that being said, you should regularly monitor and track the results of your campaign. That way, you can determine where your leads are coming from and you can exploit that. Lawyer search engine optimization is tricky on its own; therefore, don’t make it more complicated with campaigns that are difficult to manage.
Invest in Your Existing Clients
Most law firms get the majority of their new leads through referrals from existing clients. Hence, you should invest your business development on them. You should cultivate your referral sources by delivering quality legal services (first and foremost). Then, you should openly talk to your clients about referring your services to anyone they know who might be in need of a legal service. Aside from clients, you can also get referrals from business partners like bankers, accountants, and many more.
Given the tips above, you should always give priority to and set aside time to track the results of your lawyer search engine optimization. If you choose to hire an SEO company, request detailed reporting on a regular basis (such as monthly). This will give you time to assess your SEO campaign and make tweaks where necessary. You can also get professional suggestions from SEO experts about what they would recommend improving results. For more details visit http://cohlab.com/industries/digital-marketing-for-law-firms-the-need-for-a-unique-solution.