The term broker means an individual or group that acts on the behalf of a client. A broker is usually tapped for their knowledge and expertise on a given industry or subject. In the case of an insurance broker, they are hired by individuals or entities that like to leverage their knowledge and expertise on insurance to get the best possible deal and coverage. However, working with a Perth insurance broker is often misunderstood or underestimated. They can take on an advisory role that can make or break your decision and in the process bridging the divide between consumer and insurance companies.